The smartphone market has been a tense and competitive battle ground during 2011, but newly released data from analysts Kantar Worldpanel ComTech show that popularity is very much location based.
In the UK the iPhone saw an increase in sales, securing a 30.9% market share this November compared to 21.4% last year. Spurred on by the release of the iPhone 4S in October, models are still selling well in Britain.
Owning the lion’s share of the UK market is Android, Google’s mobile operating system, which operates on many handsets from manufactures such as Samsung and HTC. Last year Google commanded 34.8% of the market which this year increased to 46.6%.
The UK market has been left to these two players since RIM’s fall from grace, which, after a number of failures, has lasted all year. The BlackBerry manufacture is currently clinging to a 16.9% share of the market.
Even so, the Telegraph reports that these trends are far from universal. While the iPhone sees similar success in also the US and Australia, countries within the Eurozone are opting for more economically viable options – supplied by Android.
Not only did Google’s mobile operating system see and increase, but Apple’s counter-part actually lost share throughout Europe. Significant findings emerged from Germany Europe’s biggest market, where Android’s market share grew from 17.1% to 61% in 12 months. Apple slid from 27.1% to 21.9%.
While the unstable economy seems a defining factor, cultural differences could also be a contributor to these differences.
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